How to use email marketing to increase fundraising
HEUER DESIGN - 4817 48 St. Red Deer
Email Marketing is one of the greatest tools for nurturing and maintaining a relationship with your supporters. Only 19% of first-time donors are retained after year 1. That’s why it’s so important to stay relevant and top of mind to your donors. Effective communication through email marketing is more than just a monthly newsletter.
In this 2.5 hour hands on workshop, you will learn:
- The 3 secrets of successful email marketing
- How to write an email series that welcomes and engages your new donors
- How to come up with ideas for a regular newsletter
- How to set up mail chimp for your non-profit and create your first newsletter
You will leave the workshop feeling confident and with the right tools in place to leverage email marketing to engage with your donors.